Land Rights Now campaign
While the starting point for the campaign was looking at the issue of land rights, after digging deeper into the issue and the challenges the world is facing at the moment, the true inspiration for the campaign began with a quote, “In the darkest of times, light shines the brightest”. The light allowed to introduce a bright color palette, which portrayed optimism and hope in the campaign, but also for a palette that could include colors to personify light, nature, and darkness. The final result was the #CreateASpark campaign. An approach of mixed media, photography, and illustration created a campaign that is positive, hopeful and optimistic, while also keeping its focus on the serious issue of land rights at hand.
