Art Director: Rita Ferreira | Creative Director: Patricia Conde | Copywriter: Sónia Falcão
MUPI
Bus ad
Madeira Promotion Bureau
Touristic campaign for APM ( Madeira Promotion Bureau ) in Dublin, Ireland. The briefing was to invite Irish tourists to Madeira during wintertime. In February the temperatures in Ireland never go as far as 8 degrees. With this campaign, we show how much warmer the temperatures in Madeira are. We encapsulated the warmth of Madeira inside the MUPI and we show it through the water vapor.