Propel Brand
Propel only had a very basic and lightweight logo for its brand identity and needed to build a digital presence from the ground up. We were tasked with bringing this new brand to life.
The final execution resulted in a brand exemplifying modernity, efficiency, and maturity. The modern geometric brand concept was translated into an abstracted version of propeller logomark and paired with a unified, lightweight, and balanced wordmark.
Made at YellowCatFive. All rights belong to Propel.
